Managing Retail Consumption
By:Barry J. Davies,Philippa Ward
Published on 2002-03-01 by Wiley
Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity, creation and pleasure. It develops a consumption perspective which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses. The text looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, be playful, and form a major element in the consideration of management of retail operations. It also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.
This Book was ranked at 40 by Google Books for keyword marketing for advanced gnvq advanced business gnvq.
Book ID of Managing Retail Consumption's Books is Ow5rQgAACAAJ, Book which was written byBarry J. Davies,Philippa Wardhave ETAG "ME/3yU5SDAw"
Book which was published by Wiley since 2002-03-01 have ISBNs, ISBN 13 Code is 9780471489122 and ISBN 10 Code is 0471489123
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "370 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by Raters and have average rate at ""
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
Book Preview
Tidak ada komentar:
Posting Komentar