Business and Commercial Aspects of Engineering
By:John Hunt
Published on 1997 by Butterworth-Heinemann
This innovative book provides a comprehensive guide to the ways in which business and commercial considerations affect the engineer. Functions such as sales, marketing, distribution, purchasing and production are discussed in detail, as are the ways in which these functions affect product design, manufacturing and quality assurance. Using real life case studies and a relaxed, accessible style, the author also simplifies topics such as capital investment, budgeting and costing and demonstrates the relevance of these to the commercially-aware engineer. The structure of the text is tailored to the advanced GNVQ unit: Engineering and Commercial Functions in Business, although students at degree level will also find it a useful introduction to the subject. Assumes no prior knowledge Clearly written and liberally illustrated Overviews and review questions with answers aid learning
This Book was ranked at 11 by Google Books for keyword marketing for advanced gnvq advanced business gnvq.
Book ID of Business and Commercial Aspects of Engineering's Books is 5IJDAAAACAAJ, Book which was written byJohn Hunthave ETAG "EHua4D7IXXw"
Book which was published by Butterworth-Heinemann since 1997 have ISBNs, ISBN 13 Code is 9780340676677 and ISBN 10 Code is 0340676671
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Book which have "197 Pages" is Printed at BOOK under CategoryBusiness and Economics
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